Most business owners realize they should be taking advantage of the cheapest and most effective marketing available to them today…EMAIL MARKETING.
The problem is that the normal method of collecting email addresses from current and prospective customers is a labor intensive and costly process when the business is not internet based. Common solutions often involve sign-in sheets, the collection of business cards, staff verbal inquiries, among many other ineffective methods. That is if there is any ‘system’ there at all to collect email addresses! Free marketing opportunity – wasted!
Once the email information is collected, manual input into a database is required along with complicated downloads and uploads to make the data useful. This process is subject to human error (transcription and omission errors) and perhaps most importantly, prone to procrastination due to the myriad of normal everyday issues confronting all businesses. “Who has time to deal with collecting email addresses, typing them into Excel and consistently uploading them to an email service, right?”
Some businesses will go to extensive efforts to train their staff to gather email addresses at the time of checkout or check in, but then what? And how effective is this really? How is this information managed from there? And what about all those people who come into the business but do not initially make a purchase? Shouldn’t there be an easy way to capture their demographic data as well so they can likewise be marketed to?
A partial solution to email marketing is through the use of a email service company. There are a few excellent companies out there that BigEMouth recommends. BigEMouth does not provide the same service these companies offer. For the most part these companies manage your actual email programs, newsletters, surveys, marketing campaigns, etc., and they do so with a great degree of simplicity and professionalism. However, the downside is that they require you - the business owner - to upload, on a regular basis, your list of email addresses needed to utilize their system. Hence, many business owners unfortunately bypass any form of email marketing due to the perceived hurdles associated with compiling and managing their lists!
BigEMouth takes the WHOLE process of collecting and managing email addresses out of the equation. Using the very simple BigEMouth website, within minutes you will have designed your own personalized customer interface screens. This interface opens and operates “live” on your own kiosk type terminal that your customers are prompted or incentivized to use as a regular course of doing business with you. The collected database information then will upload automatically to your chosen email management supplier, thereby creating a fully automated email communication and marketing system. This can all be done using an old desktop or laptop computer for FREE!